About Us — RoofD AI
About RoofD AI

Built by someone who actually knows the trades.

RoofD AI is roofing-specific AI — not a generic chatbot bolted onto a contractor's website. We built it from the ground up for roofers.

We saw roofing contractors losing leads every day — and knew AI could fix it.

Most roofing companies are run by skilled tradespeople, not marketers. They're on rooftops, managing crews, and ordering materials. They don't have time to answer every website inquiry, quote every job, or follow up with every lead at 11pm.

That's the gap we set out to close. RoofD AI is an AI sales assistant built specifically for roofers — one that captures leads, answers questions, builds estimates, and books inspections around the clock, even when you're up on a roof.

No generic chatbot. No complicated setup. Just a smart AI that knows your company, your services, and your market — ready to work the moment you embed it on your site.

"Roofing contractors deserve the same technology as enterprise companies — without the enterprise price tag."
CW
Carter Wiley
Founder, RoofD AI

Our mission is simple.

Give every roofing contractor — from solo operators to growing crews — a 24/7 AI sales rep that works as hard as they do.

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Roofing-first

Everything we build is designed specifically for the roofing industry — satellite detection, slope calculations, shingle brands, and financing options included.

Simple to deploy

One script tag. That's all it takes to put RoofD AI on any website. No developer needed, no month-long onboarding, no hassle.

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Priced for contractors

At $99–$199/month, RoofD AI is a fraction of what competitors charge — and does far more. Every lead it captures pays for itself.

We didn't just study the roofing industry. We worked in it.

RoofD AI wasn't born in a boardroom — it was built from real frustration we witnessed firsthand generating leads for roofing contractors across the country.

Before building RoofD AI, we were deep in the trenches of roofing lead generation — running campaigns, managing pipelines, and watching great contractors lose business for reasons that had nothing to do with their craft.

We saw the same patterns over and over: a homeowner fills out a form at 9pm, no one follows up until the next morning, and the job goes to a competitor who answered faster. Or a contractor pays $300+ per lead to a third-party aggregator, only to find out that same lead was sold to five other companies.

We knew there had to be a better way. And we knew AI was the answer — if someone built it right, specifically for roofing, and priced it honestly. So we did exactly that.

We also got tired of watching other software companies charge contractors $500–$1,500/month for tools wrapped in complexity and hidden fees. Roofers work hard for every dollar — their tools should work just as hard, without taking the same cut as a subcontractor.

🏗️ Built from real lead gen experience

We've generated thousands of roofing leads and watched what happens after they come in. That experience is baked into every feature of RoofD AI.

🚫 No predatory pricing

We've seen what big platforms charge. We built RoofD AI to deliver more value at a price that makes sense — because we believe good tools shouldn't only be for big companies with big budgets.

⚡ Speed is everything

The contractor who responds first usually wins the job. RoofD AI was built around that truth — responding to every lead instantly, any hour of the day.

🤝 We're on the contractor's side

We're not a lead aggregator reselling your prospects. We're a tool you own, on your website, capturing leads that belong 100% to you.

Guided by faith. Grounded in integrity.

RoofD AI is a faith-based company. That's not a marketing line — it shapes the way we make decisions, how we treat our customers, and what kind of business we're committed to building.

We believe that doing right by people is the foundation of any good business. That means being honest about what our product can and can't do, pricing it fairly, and treating every contractor we work with the way we'd want to be treated.

It's why we don't lock you into predatory contracts, inflate prices because we can, or hide fees in the fine print. We're here to genuinely help — and we hold ourselves to that standard every day.

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Honesty over hype

We tell you what RoofD AI does and doesn't do. No inflated promises, no bait-and-switch demos.

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Serving others first

Our goal isn't to extract maximum revenue — it's to genuinely help contractors grow their businesses and provide for their families.

⚖️

Fair pricing, always

We believe powerful tools should be accessible. We'll never raise prices simply because we can — every pricing decision is made with our customers in mind.

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Grateful for the opportunity

We don't take lightly the trust contractors place in us. We're grateful for every customer and treat that relationship as a responsibility, not just a transaction.

Small team. Big focus.

Carter Wiley
Carter Wiley
Founder & CEO

A lean team obsessed with one thing.

We're focused entirely on helping roofing contractors close more business with less effort. Carter brings deep knowledge of contractor businesses and cutting-edge AI — while Rafael makes sure every customer hits the ground running from day one.

No big corporate team. No bloated org chart. Just two people who genuinely care about the contractors they serve.

Rafael Valencia
Rafael Valencia
Customer Support & Tech

Up and running in minutes.

RoofD AI learns your business and starts capturing leads the same day you sign up.

1

We scan your website

RoofD AI reads your existing website and automatically trains itself on your services, service area, brand, and pricing — no manual data entry required.

2

Embed one script tag

Paste a single line of code on your website and RoofD AI appears as a floating widget — ready to chat with every visitor, on every page, 24/7.

3

AI captures and qualifies leads

Homeowners type in their address. RoofD AI pulls satellite imagery, estimates roof size and slope, generates a ballpark quote, and collects their contact info — all in one conversation.

4

You close the job

Hot leads land in your contractor dashboard with full conversation history, contact details, and roof data. You show up to the appointment already knowing the job.

Ready to put your website to work?

See RoofD AI running on a site just like yours — no credit card required.

Try it free View pricing